W.Va. a top state for inbound moves as Americans seek affordability, outdoor living

CHARLESTON, W.Va. — West Virginia is emerging as one of the nation’s top destinations for inbound moves, according to new data from United Van Lines, underscoring a broader shift toward smaller states, outdoor access, and affordable living.

United Van Lines, in its 49th Annual National Movers Study, ranked West Virginia as one of the country’s leading inbound states in 2025, with 62% of all moves coming into the state, placing it second nationally behind Oregon. The findings reflect changing migration patterns as Americans reassess where and how they want to live.

Nationally, the most common reasons for interstate moves were being closer to family (29%), company transfers or new jobs (26%), and retirement (14%). The study also points to a growing preference for smaller cities and towns, where lower housing costs and less congestion offer an alternative to large metropolitan areas.

Economists say relocation decisions are increasingly complex. “For most Americans, interstate relocation is no longer a linear calculation,” said Michael A. Stoll, an economist and professor of public policy at UCLA. “It’s a complex decision balancing multiple competing factors.”

Eily Cummings, vice president of corporate communications at United Van Lines, said the data shows many Americans are seeking a different pace of life—one that emphasizes affordability, community, and quality of place.

Why West Virginia is attracting newcomers

Affordability, strong community ties, proximity to family, and expanding job opportunities—particularly in healthcare and remote-friendly industries—are among the key factors drawing people to the Mountain State.

Those motivations mirror national trends but are amplified in West Virginia, where housing costs remain well below national averages, and outdoor recreation is woven into daily life.

State and local leaders say the influx presents both opportunity and responsibility. New residents can strengthen local economies, support small businesses, and help stabilize communities facing population decline.

At the same time, increased demand places pressure on housing, healthcare, and local services, particularly in rural areas.

Policy discussions are increasingly focused on housing availability, workforce development, and healthcare capacity. Areas of concern include the need for incentives to expand housing supply, investments in schools and public safety, and strategies to attract workers in healthcare, education, and skilled trades.

Remote work accelerates the trend

The success of Ascend West Virginia has further boosted West Virginia’s inbound migration. This nationally recognized talent attraction initiative offers financial incentives and outdoor recreation benefits to remote workers who relocate to the state.

Founded by Brad and Alys Smith, the program has drawn nearly 1,000 new residents since its launch in 2000, with a retention rate exceeding 96%. Participants report average annual salaries above $97,000 and often relocate with additional household members, multiplying the program’s economic impact.

According to regional development officials, Ascend W.Va. has already generated more than $500 million in economic impact statewide.

In 2025, the program expanded to include the state’s capital, joining existing Ascend W.Va. communities in the New River Gorge region, Morgantown, Greater Elkins, the Eastern Panhandle, and the Greenbrier Valley. Applications are now open across all six areas.

Brad Smith, a West Virginia native and president of Marshall University, said the program reflects a broader opportunity for the state. “West Virginia offers something increasingly rare—authentic community, natural beauty, and room to build a meaningful life,” he said in announcing the expansion.

What inbound moves mean for W.Va.

For West Virginia, the United Van Lines data on inbound moves and the continued success of Ascend WV point to a pivotal moment. Inbound migration brings new energy, skills, and investment, but it also requires careful planning to ensure growth remains sustainable and inclusive.

As Americans continue to seek out places that balance work, family, affordability, and access to nature, West Virginia’s combination of small-city living and world-class outdoor recreation is positioning the state as a compelling alternative in the national migration landscape.

The full 2025 United Van Lines National Movers Study includes additional state and metro-level data and is available through United Van Lines.

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