West Virginia's most-read digital publication!
Each month, more than 3,000,000 users—tourists, locals, and proud former residents—turn to us for trusted information and authentic insight about West Virginia.
As a result, advertisers consistently report that no other platform is delivering the level of conversions we provide. We engage a passionate audience. Our website visitors arrive with a clear intent to purchase goods and services related to the state.
Reaching beyond West Virginia
While we reach a tremendous number of West Virginia residents, more than half of our audience lives in major cities beyond West Virginia. Our single largest readership—more than 7%—comes from Washington, D.C., followed closely by Pittsburgh and New York City. This reach is the result of more than 25 years spent cultivating a well-educated, affluent audience with a deep interest in the Mountain State.
Likewise, within West Virginia, our reach extends to a well-educated, affluent readership, with our largest concentrations in Charleston, Clarksburg, Morgantown, Martinsburg, and Parkersburg.
How many people do we reach?
- More than 300,000 unique visitors monthly
- More than 1.2 million pageviews monthly
- More than 15,000 email subscribers weekly
Advertising Options
We keep advertising simple. After years of providing a multitude of options, we limit our offerings to a simple display advertising format. A single monthly rate!
Display Advertising
Our most popular form of advertising is run-of-site display advertising. After years of providing a variety of other options, we offer a single monthly rate for banners that appear within our stories, where people are reading. We accommodate both static and animated banners.
Page Sponsorship
Advertisers can secure a high profile on specific pages through sponsorship, which sees their display ads permanently associated with a page. This is a profitable option for businesses that wish to reach readers looking for specific information. A real estate brokerage, for instance, might wish to increase its profile by sponsoring a specific town, city, or county page.
Who advertises?
West Virginia Explorer collaborates with a diverse range of advertisers, including shops, resorts, artisans, ski areas, travel bureaus, and outdoor adventure companies. Many are focused on reaching tourists both before their visits and while they are present. However, we also reach new and potential residents, former residents, and readers who are curious about the subject matter we explore in our articles.
Please feel free to peruse our site for banner advertising. We encourage you to reach out to our advertisers to find out more about their experiences. We can provide references.
Our chief long-term advertisers include:
- Tourism bureaus & attractions
- Local shops & artisans
- Lodging & hospitality providers
- Outdoor adventure companies
- Real estate services
- Historical sites & cultural venues
- Education, events, and festivals
Find out more!
Call our offices at 304-575-7390 to request a rate sheet and find out more about our marketing programs. You may also opt to email us at advertising@wvexplorer.com.
More about advertising with West Virginia Explorer
West Virginia Explorer is one of the most effective platforms for advertisers seeking to reach a targeted and engaged audience of West Virginian travelers, tourists, and outdoor enthusiasts. With its deep-rooted presence in the Mountain State’s tourism industry, the website offers a direct line to those actively planning trips or currently visiting the region. Advertisers targeting West Virginia visitors will find a uniquely positioned opportunity to maximize exposure and engagement.
WVExplorer.com attracts a highly valuable audience, chiefly individuals actively seeking travel ideas, accommodations, attractions, and events throughout the state. Whether it’s someone planning a weekend getaway or a family preparing for a summer vacation, advertisers can reach travelers visiting West Virginia at the moment they’re making travel decisions. This type of targeted, intent-based traffic is highly convertible and ideal for businesses aiming to grow within the state’s vibrant tourism economy.
Outdoor recreation is one of West Virginia’s top draws, and WVExplorer.com excels in serving content to that niche. Businesses can effectively advertise to outdoor adventure tourists in West Virginia by leveraging WVExplorer’s authority and visibility in this space. From whitewater rafting to hiking, skiing, and rock climbing, the site draws an audience that’s eager to explore and spend.
For tourism businesses—whether hotels, outfitters, restaurants, or attractions—there’s no better place to advertise tourism businesses in West Virginia. The platform offers targeted and scalable advertising to the West Virginia travel audience. In an age of fragmented media, WVExplorer stands out by offering consistent, high-quality traffic from individuals genuinely interested in the state.
Marketing to the West Virginia tourism audience through WVExplorer.com is a strategic move for any advertiser seeking to enhance brand visibility, increase bookings, and drive tourism revenue in West Virginia.
Find out more about advertising to West Virginia travel audiences with the West Virginia Department of Tourism Annual Report.
