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Travel in West Virginia offers countless benefits, especially as the remote-work revolution draws new residents from big U.S. cities seeking adventure, relaxation, and a slower pace of life. Known for its stunning mountain scenery, outdoor recreation, and welcoming small towns, West Virginia provides the perfect escape for travelers looking to unwind and explore nature without venturing too far from home. Visitors can hike scenic trails, discover hidden waterfalls, enjoy cozy cabin stays, and experience local culture through charming shops, Appalachian cuisine, and vibrant festivals. As more remote workers settle in the Mountain State, travel within West Virginia becomes even more rewarding, with easy access to breathtaking parks, peaceful retreats, and friendly communities that make every trip feel like a refreshing getaway.

The Glade Creek Grist Mill at Babcock State Park is one of West Virginia's most recognizable tourism landmarks, photographed and shared around the world for decades. The state's new tourism secretary says West Virginia's next challenge is turning growing national attention into repeat visits and economic opportunity.

West Virginia has been discovered; new tourism chief says what comes next

CHARLESTON, W.Va. — After years of trying to convince travelers to discover West Virginia, the state’s new tourism secretary says the next challenge is giving them reasons to return. Kayla Kessinger, the incoming secretary of the W.Va. Department of Tourism, used Monday’s appearance at the Governor’s Conference on Tourism to outline priorities focused on repeat … Read more

Panoramic view of New River Gorge from Grandview Overlook in New River Gorge National Park and Preserve, West Virginia.

West Virginia ranked America’s No. 2 most naturally beautiful state — here’s why

CHARLESTON, W.Va. — West Virginia has been ranked the second-most naturally beautiful state in America in a national analysis comparing the forests, rivers, waterfalls, and mountains of all 50 states. New Hampshire finished first, followed by West Virginia and Virginia. West Virginia also ranked ahead of Hawaii, Washington, and North Carolina—states widely associated with scenic tourism. … Read more

Autumn Leaves In The Canaan Valley in West Virginia

West Virginia vacation guide wins national award after 350,000 copies distributed

CHARLESTON, W.Va. — West Virginia’s 2026 Vacation Guide has won a national tourism marketing award as distribution of the printed publication has climbed past 350,000 copies, the West Virginia Department of Tourism said. The guide received a 2026 U.S. Travel ESTO Award for Excellence in Print Marketing, department spokesperson Lindsey Funk announced Wednesday. The award … Read more

A vehicle promoting Berkeley Springs, West Virginia, passes Independence Hall in Philadelphia as part of a 12-week tourism campaign connecting the spa town's 250th anniversary with the nation's semiquincentennial. Photo courtesy Travel Berkeley Springs.

Berkeley Springs takes 250th birthday campaign to Philadelphia as tourism grows

BERKELEY SPRINGS, W.Va. — A 24.5% income increase over eight consecutive quarters is helping a historic West Virginia spa town bring its 250th-anniversary tourism campaign to Philadelphia during the nation’s own 250th year. Travel Berkeley Springs has launched a $36,000 campaign that will put 10 wrapped rideshare vehicles on Philadelphia streets for 12 weeks, according … Read more

Autumn color brightens a morning near Cabins in Grant County, West Virginia, as fall foliage spreads across the Potomac Highlands.

West Virginia releases 2026 fall foliage map as autumn countdown begins

CHARLESTON, W.Va. — West Virginia tourism officials have released the state’s 2026 fall foliage projection map, offering travelers an early look at when autumn color is expected to sweep across the Mountain State. The W.Va. Department of Tourism announced Wednesday that it will update its Live Leaf Map weekly throughout the fall, giving travelers current information … Read more

A surviving version of West Virginia Explorer from Aug. 18, 2000, shows the website helping readers explore the Mountain State months before Wikipedia launched in January 2001.

Before Wikipedia, this website was helping people explore West Virginia

CHARLESTON, W.Va. — Before Wikipedia, WVExplorer.com helped people navigate the Mountain State. More than 25 years later, it reaches more than 100,000 monthly readers looking for places to visit, things to do, and communities to explore. “We bring businesses an audience that’s already interested in West Virginia,” said Lori Noble, the publication’s new advertising director. … Read more

Paddlers make their way down the Greenbrier River in southeastern West Virginia, where cool mountain water, forested shorelines and higher elevations have long provided an escape from the summer heat. (Photo courtesy Kirstin Cole)

‘Coolcations’ are surging as travelers escape the heat. West Virginia’s Greenbrier Valley is ready

LEWISBURG, W.Va. — At the southern end of the Allegheny Mountains, where the Greenbrier River enters a landscape of bluegrass pastures, mineral springs and cavernous limestone, a West Virginia valley is finding itself particularly well suited to one of the travel industry’s fastest-growing summer trends. They are called “coolcations”—vacations chosen at least partly to escape … Read more

A couple enjoys the cool shade of a West Virginia forest during a summer hike. The state's high elevations, dense woodlands and frequent passages of cool Canadian air often create refreshing conditions that have drawn travelers to the mountains for generations.

Why summer heat never lasts in West Virginia and why travelers have loved it for generations

CHARLESTON, W.Va. — Every summer,  the cool morning arrives almost like clockwork. After days of sticky afternoons, something changes. Thunderstorms rumble across the mountains, the wind shifts, and the following morning, windows are open again. Front porches fill with coffee drinkers. Campgrounds stir earlier than usual. Visitors who expected another sweltering July day discover that … Read more