People don’t choose a destination because they saw an advertisement. They choose it because something sparked their curiosity—a compelling story, a beautiful image, or a sense that the experience will be memorable.
For more than 25 years, West Virginia Explorer has helped millions of readers discover the Mountain State through authentic storytelling rooted in journalism, history, and travel.
Now you can bring that same editorial quality to your own organization.
Whether you’re promoting a destination, museum, historic site, downtown district, park, festival, business, or nonprofit, we’ll create professional content that informs, inspires, and encourages people to visit.
The Explorer Story Package
Starting at $750
Each package is custom-written for your organization and includes:
Editorial-Quality Feature Article
A professionally written feature of approximately 800–1,200 words that tells the story of your organization, destination, or business through engaging, informative journalism rather than promotional language.
Ideal for:
- Tourism websites
- Destination guides
- Museums
- Historic attractions
- Community organizations
- Chambers of commerce
- Visitor bureaus
- Businesses with a unique story to tell
SEO Optimization
Every article is optimized to help your website perform better in Google Search and AI-powered search.
Includes:
- Keyword research
- Search-optimized headline
- Meta description
- URL recommendation
- Image alt-text suggestions
- Internal linking recommendations
Social Media Content
Receive ready-to-publish copy for:
- X (Twitter)
Each post is written to match your story while encouraging engagement and website traffic.
Research & Interviews
We don’t simply describe your organization—we uncover what makes it memorable.
Every story includes research and interviews as needed to produce accurate, compelling, editorial-quality content.
Ready to Publish
Your finished package is formatted for immediate use on:
- Your website
- Visitor guides
- Brochures
- Newsletters
- Email marketing
- Annual reports
- Grant applications
- Social media
Optional Services
- Professional photography (quoted separately)
- Drone photography
- Video production
- Additional feature articles
- Content strategy consulting
- Ongoing storytelling campaigns
Why West Virginia Explorer?
Thousands of organizations can hire someone to write marketing copy.
Very few can work with storytellers whose work has helped introduce West Virginia to millions of readers.
West Virginia Explorer combines journalism, historical research, travel expertise, and search optimization to create content that people genuinely enjoy reading—and organizations can use for years.
We don’t write advertisements. We tell stories that build trust, curiosity, and lasting interest.
Frequently Asked Questions
Will my article appear in West Virginia Explorer?
No. Explorer Story Packages are created exclusively for your organization’s own marketing and communications. Purchasing a package does not include publication in West Virginia Explorer and does not influence our editorial coverage.
Who owns the content?
Upon payment, your organization receives full rights to use the completed article and related marketing copy on your website, printed materials, newsletters, and social media.
Do you travel?
Yes. We regularly work throughout West Virginia and neighboring regions. Travel beyond our standard service area may require additional mileage or lodging.
Can you provide photography?
Yes. Professional photography can be arranged as an optional service or coordinated with your preferred photographer.
Let’s Tell Your Story
Whether you’re introducing visitors to a small town, celebrating a historic landmark, promoting a festival, or sharing the story behind your business, we’d love to help.
Explorer Story Packages
Starting at $750
Email: advertising@wvexplorer.com
Phone: 304-575-7390