Reach people already interested in West Virginia
West Virginia Explorer connects businesses, destinations, and organizations with an audience actively exploring the Mountain State. For more than 25 years, readers have turned to WVExplorer.com to discover places to visit, communities to explore, outdoor adventures, history, attractions, lodging, dining, and things to do across West Virginia.
Today, West Virginia Explorer reaches about 100,000 readers each month, including West Virginians and travelers in major regional markets such as Washington, Pittsburgh, Columbus, Cincinnati, and Charlotte. For advertisers, that means something important—our readers are already interested in West Virginia. They aren’t a general audience being interrupted by an advertisement. They’re people actively deciding where to go, what to see, where to stay, and where to spend their money.
25+ years online
An established West Virginia digital publication with a deep library of searchable travel and news content.
About 100,000 readers monthly
An audience specifically interested in West Virginia destinations, communities, recreation, culture, and experiences.
Regional travel markets
WVExplorer reaches readers both inside West Virginia and in metropolitan areas that generate important visitor traffic to the state.
Why advertising with West Virginia Explorer works
West Virginia Explorer helps advertisers reach consumers while they research and discover West Virginia. For tourism organizations, that can mean reaching potential visitors before they arrive—while they’re still choosing destinations, attractions, lodging, restaurants, and activities.
“As a West Virginia destination marketing organization, our job gets easier when travelers already have our state on their radar. That’s why WVExplorer.com works for us. Click-through runs well above benchmark, and the engagement rate far surpasses nearly every other paid channel we run.”
Beth Gill
Director of Marketing
Experience Greenbrier Valley
Reach travelers before they arrive
West Virginia sits within easy traveling distance of millions of people in some of the eastern United States’ largest metropolitan areas. West Virginia Explorer attracts readers researching the state from markets including:
Washington · Pittsburgh · Columbus · Cincinnati · Charlotte
For destinations, attractions, lodging properties, restaurants, outfitters, and other visitor-oriented businesses, it provides an opportunity to influence travel decisions while they’re still being made.
Advertising opportunities
West Virginia Explorer works with advertisers to develop campaigns around their audiences, markets, and goals rather than relying solely on one-size-fits-all packages.
Display advertising
Build visibility through advertising placed alongside West Virginia Explorer’s news, travel, recreation, community, and destination content.
Destination campaigns
Reach travelers researching particular regions, communities, attractions, and experiences in West Virginia.
Social amplification
Extend campaigns through West Virginia Explorer’s established social media audience.
Long-term partnerships
Build sustained awareness through campaigns designed to keep destinations and businesses visible to readers over time.
Who advertises with West Virginia Explorer?
West Virginia Explorer is particularly well suited for organizations whose success depends on reaching people interested in West Virginia.
Tourism destinations · Lodging · Attractions · Restaurants · Outdoor recreation · Festivals and events · Museums and historic sites · Real estate · Economic development · Local businesses
Campaigns can be developed for organizations ranging from small independent businesses to statewide and regional tourism initiatives.
An audience 25 years in the making
West Virginia Explorer began developing its online guide to the Mountain State in 1999, before Wikipedia existed and years before digital travel publishing became commonplace. Over more than a quarter century, that work has created an extensive library of West Virginia journalism, travel information, community guides, history, recreation resources, and destination content. Much of that content remains discoverable through search for years, allowing readers to find West Virginia Explorer precisely when they’re researching a destination or experience.
Read how West Virginia Explorer built its audience before Wikipedia →
Put your business in front of people exploring West Virginia
Whether you want to attract visitors, increase awareness, promote an event, introduce a destination, or build a recognizable West Virginia brand, we’d like to learn what you’re trying to accomplish.
Lori A. Noble
Director of Advertising
advertising@wvexplorer.com
304-575-7390
Tell us what you’d like to accomplish. Lori will help you explore advertising options designed around your audience, market, and goals.