Tourism surge in southern West Virginia yields more than $108 million for local economy

GLEN JEAN, W.Va. — A newly released report from the National Park Service shows that visitation and spending in the three southern West Virginia national park units delivered a significant economic boost in 2024.

The data indicate that 2,080,330 visitors spent $108,387,000 in the counties surrounding those parks, representing a nearly 12 percent increase compared to 2023 in and near the New River Gorge National Park and Preserve, Bluestone National Scenic River, and Gauley River National Recreation Area.

Acting Superintendent Eric LaPrice said the jump in spending underscores the growing interest in tourism in the region following the redesignation of New River Gorge.

“Our visitation has increased steadily since redesignation,” LaPrice said. “Alongside the rise in visitation, we’ve witnessed a parallel surge in spending across gateway communities surrounding all three national park sites.”

Local Impact: Visitors, Spending, and Growth

The report — part of the 2024 National Park Visitor Spending Effects series — demonstrates how visitors funnel money into local economies, creating ripple effects beyond the parks themselves. In the three southern West Virginia park areas, visitor spending in 2024 totaled $108.4 million, representing a roughly 12 percent increase from 2023 levels.

With 2,080,330 visits recorded, the average spending per visitor amounts to approximately $52.15 in local counties. While that’s a rough estimate (visitor patterns and durations vary), it provides a sense of how small-scale expenditures—such as lodging, food, and local services—add up to a significant economic boost in rural communities.

Local establishments — motels, restaurants, gas stations, outfitters, and retailers — likely absorbed much of that visitor spending. Such expenditures often provide wages, support jobs, and stimulate secondary economic activity, such as supply purchases or infrastructure maintenance.

Becky Sullivan, executive director of the New River Gorge Convention and Visitors Bureau, said her agency, which maintains a visitor center at Oak Hill, has witnessed the same increase.

"We've seen a 12 percent increase at our visitor center, so those numbers line up," she said. "We've seen guests from 46 states and nine countries through the period and have seen a year-over-year increase since the park was established in 2020."

Sullivan said the chief interests that her bureau fields are questions about Bridge Day, the New River Gorge Bridge, and state and national parks.

Candice Lee Helms, executive director of Explore Summers County, says her bureau has witnessed a similar impact and underscored the cooperation of agencies and communities that have helped market the region.

"I feel like this is validation for the wonderful job our state and its partners are doing marketing the region," Helms said.

Municipalities located in the region include Hinton, Beckley, Oak Hill, Fayetteville, and Summersville.

National Context: Parks Drive Billions Nationwide

While the southern West Virginia figures are strong, they represent a microcosm of the broader national picture. According to the report, visitors spent $29 billion in communities near national parks in 2024. That spending translated to $18.8 billion in labor income (wages and salaries) and $56.3 billion in economic output across the U.S. economy.

The report highlights the sectors that directly benefit, with lodging leading the way at $11.1 billion in economic output, followed by restaurants at $5.7 billion.

An interactive tool accompanies the report, allowing users to explore visitor spending, labor income, and economic contributions by sector and region, as well as trend data over time.

Impact on West Virginia Communities

These numbers indicate that national parks in southern West Virginia are attracting more visitors and generating greater local economic benefits than ever before. For rural counties, sustained tourism growth can be a crucial source of revenue, particularly in areas where traditional industries are in decline.

The benefits accumulate not only in immediate sales but also in job creation (such as housekeeping, cooking, guiding, and retail), tax revenue, and business growth. Over time, communities that can support tourism infrastructure — including lodging, restaurants, local transportation, and interpretive services — may find a greater ability to diversify their economies.

Challenges and Outlooks

Sustaining and increasing the economic benefits from national park tourism presents challenges. Infrastructure — including roads, parking, trails, and visitor centers — must keep pace with the rising number of visitors. Local businesses need to maintain quality so that visitors stay longer and spend more. Also, environmental impacts and crowding pressures must be managed to preserve the very natural attributes that attract visitors.

From a policy standpoint, cooperation between the National Park Service, state and local governments, and private stakeholders will be key. Marketing, access to funding, visitor services, and conservation must all align to ensure long-term benefits.

For communities adjacent to the New River Gorge, Bluestone, and Gauley River units, the 2024 numbers underscore a promising trend: the region is capitalizing on its scenic, recreational, and natural assets more than ever.

How to Explore More

The full 2024 National Park Visitor Spending Effects report, along with the interactive data tool, is now available on the National Park Service website. The report allows detailed examination of spending impacts by park, county, sector, and over time.

To learn more about national parks in West Virginia — including ongoing efforts in historic preservation, environmental conservation, and recreational planning — visit nps.gov/westvirginia.