CHARLESTON, W.Va. — If you’re organizing a fair, festival, concert, race, museum exhibit, or community event, you know that attracting visitors can be as challenging as planning the event itself. Social media no longer reaches people the way it once did, and too often, great events go unnoticed beyond their own followers.
That’s why West Virginia Explorer has developed a new campaign model for advertisers. Every day, more than 10,000 people visit the 14,000-page website to find places to go, things to do, and experiences to enjoy across West Virginia, according to Lori Noble, the website’s director of advertising.
“They’re already planning weekend trips, vacations, and family outings,” Noble says. “The new program puts your event in front of your target audience and within their reach.”
The cost is nominal at $500 per month. Advertisers receive a sitewide banner on WVExplorer.com, plus placement in our weekly direct mail newsletter, which reaches more than 36,000 readers every month.
“Whether you’re promoting a county fair, heritage festival, theater production, outdoor recreation event, museum program, or holiday celebration, you’ll reach an audience ready and interested in exploring West Virginia,” Noble says.
“No complicated packages. No long-term contracts. Just one affordable monthly rate designed to help more people discover your services and events.”
Why statewide exposure matters
Many events advertise successfully within their own communities but struggle to attract visitors from neighboring counties or surrounding states. WVExplorer reaches readers throughout West Virginia and across the Mid-Atlantic who are actively searching for weekend getaways, festivals, outdoor recreation, and cultural experiences. Instead of relying solely on local audiences, event organizers can introduce their events to people already planning their next trip.
Ideal for events of every size
The WVExplorer Events Program works for much more than large festivals. Community celebrations, museum exhibits, theater productions, farmers’ markets, outdoor recreation events, races, historical commemorations, holiday celebrations, and nonprofit fundraisers can all benefit from reaching an audience interested in discovering new experiences. Whether your event attracts a few hundred or several thousand people, additional exposure can help increase attendance and broaden awareness.
Reach readers when they’re planning
Unlike traditional advertising that interrupts readers, WVExplorer connects with people who are already looking for something to do. Every day, visitors browse stories about travel, history, outdoor recreation, scenic destinations, dining, and seasonal events as they plan vacations, weekend trips, and family outings. Your advertising appears alongside content that inspires those decisions, helping potential visitors discover your event when they’re deciding where to go.
Simple pricing with no surprises
The WVExplorer Events Program was designed to make statewide promotion affordable and straightforward. There are no complicated advertising tiers or long-term commitments. One monthly rate includes sitewide banner advertising and placement in the publication’s weekly email newsletter, making it easy for organizations of every size to promote their events without stretching limited marketing budgets.
“Great events deserve to be discovered,” Noble says. “Whether you’re welcoming visitors to a beloved hometown tradition or introducing a brand-new attraction, we’ll connect your event with thousands of readers already exploring West Virginia.”
Contact Director of Advertising Lori Noble today at 304-575-7390 or 304.lori.
“Your next visitors are already looking for something to do. Let’s help them find your event,” Noble says.