MORGANTOWN, W.Va.—In what West Virginia University officials are haling as a remarkable move, the university this month is crowd-sourcing contributors everywhere and anywhere to find a new nationally running television commercial.
The “2019 Find Your Purpose” contest is a worldwide search for the best-told WVU story, according to Tony Dobies, a spokesperson for WVU University Relations.
Mountaineer fans are being encouraged to grab a camera or a camera phone and write, direct, star, edit, and create an original 30-second video showcasing what it means to be a Mountaineer in the style of a national TV spot.
To learn more about the contest, visit Find Your Purpose. Video entries will be accepted until July 19, Dobies said.
In August, the Mountaineer community will vote on the best entries.
The creator of the winning commercial will receive a trip for two to Morgantown to see their commercial debut on the big screen at Milan Puskar Stadium during the WVU football team’s season opener on Aug. 31.
The winning spot will also air during football and basketball games throughout 2019-2020, Dobies said.