WVU crowd-sourcing contributors for new TV commercial

WVU fans take in a game at Mountaineer Field in Morgantown, West Virginia.
WVU fans take in a game at Mountaineer Field, Milan Puskar Stadium, in Morgantown in northern West Virginia.

MORGANTOWN, W.Va.—In what officials are haling as a remarkable move, the university this month is crowd-sourcing contributors everywhere and anywhere to find a new nationally running television commercial.

The  is a worldwide search for the best-told WVU story,  according to Tony Dobies, a spokesperson for WVU University Relations.

Mountaineer fans are being encouraged to grab a camera or a camera phone and write, direct, star, edit, and create an original 30-second video showcasing what it means to be a Mountaineer in the style of a national TV spot.

To learn more about the contest, visit . Video entries will be accepted until July 19, Dobies said.

In August, the Mountaineer community will vote on the best entries.

The creator of the winning commercial will receive a trip for two to Morgantown to see their commercial debut on the big screen at Milan Puskar Stadium during the WVU football team’s season opener on Aug. 31.


The winning spot will also air during football and basketball games throughout 2019-2020, Dobies said.


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